Saturday 4 October 2008


Remarkability: not taken but earned

From Paul Williams's Idea Sandbox, a blog about remarkability, creative problem solving and brand building:


In his blog post The Challenge Of Doing Something New, And Remarkable Paul quotes George Lucas, director of the Star Wars movies:

Well it’s always hard to get somebody to see something that’s never been done before.

It’s a big problem because there’s no precedent for you to base a judgment on.

People have to have a leap of faith. And trying to convince people to have a leap of faith, especially people that may be accountants or people about to invest - it’s extremely difficult because their imaginations don’t soar the same way creative people do.

No comments:

Post a Comment